Each year 45 million people in the United States go on weight loss programs. According to research, 95% fail. The total U.S. weight loss Industry is expected to increase by 9.7% every year until 2030. The market is MASSIVE!

2022: $135 Billion

2023: $159 Billion

2030: $305 Billion … predicted

IF DIETS WORK, WHY IS THE INDUSTRY GROWING EXPONENTIALLY?

Answer: Because it’s highly PROFITABLE!!

Most diet replacement meals and bars are made from very cheap, Ultra Processed Food ingredients lacking natural nutrition. They satisfy your instant cravings because the highly processed, highly addictive ingredients like white sugar, gluten (cereal), casein (dairy), table salt, directly enter our blood stream giving you a “hit” of dopamine. The more addictive the product, the more likely we will purchase again. MANUFACTURERS WANT YOUR “DIET” TO FAIL SO YOU BUY MORE!